adults use Pinterest, making it the fourth most popular platform behind Facebook, YouTube, and Instagram. They use Pinterest to save and search for information, ideas, and products.Ī 2018 study showed that 29% of all U.S. People use Twitter, Instagram, and Facebook to share information. While Facebook, Twitter, and Instagram algorithms are based mostly on how recent a post was made, Pinterest functions like a visual search engine. The truth is, Pinterest’s differences could be one of its best selling points.
Some companies avoid the site altogether, saying they don’t have time to learn yet another social media platform. Pinterest also uses a different format than traditional social media sites with a whole new vocabulary of boards, pins, saves, and feeds. Since it’s not as widely used as Facebook, Twitter, or Instagram, some businesses leave Pinterest off their social media marketing plan.
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